ELIXIR is a series of skin care products developed by Shiseido based on their skin beautification and reactivation theory for skin problems caused by oxidation. The name ELIXIR, which comes from the French word for panacea, the legendary medicine to cure all ills, was chosen because they wished to create a series of cosmetics that can solve all skin problems. They are constantly exploring various skin cell activation and anti-aging technologies to reshape women’s beauty and make their skin always firm, elastic, hydrated and fresh.