Founded in 1887 by Furo Nagase, Kao has a history stretching over thirty years. It is one of the most popular daily necessities and cosmetics companies in Japan.

Its predecessor was the western grocery store ‘Nagase Store’ which sold mainly cosmetic soap from the United States and imported stationery. Now, Kao’s main products are beauty cosmetics, skincare and hair care, as well as various health supplements, and household goods such as detergent. Kao is committed to creating the best products across a wide range of industries. They are behind many famous Japanese brands, such as Biore, Laurier, and Magiclean, and have won the trust and support of consumers all over the world.