SUQQU is a major Japanese beauty brand. It was born in 2003 and now has over 70 stores worldwide.

From their official website:

The essence of living beautifully.
Confident. Free. Just being yourself.
Stand up straight. Adopt a posture with attitude. And go where your heart takes you.

Remember, true beauty means not comparing yourself to others but being
beautiful in your own way.
To bring out the brilliance of individuality, your personal expression of each season.
SUQQU is dedicated to working in harmony with the skin and the individual.

It’s exhilarating to see how SUQQU’s signature serenity swiftly segues into the most dynamic kind of beauty once applied.
Because excitement about life that springs from within, also shines from the skin.