Cookie and biscuit maker Itoh Confectionery’s mission is to make customers smile and create fun memories with its products. It was founded based on a concept that has guided it to this very day: Living people, living ingredients. Everyone at Itoh Confectionery makes use of his or her talents and lives life to the fullest. With the motto “Our company is our people,” employees’ energy is what fosters the spirit of the company. “Living ingredients” means bringing out the natural flavors of ingredients for customers and never compromising on the careful selection of raw materials, mixing, baking, and packaging. “Delicious!” and “I want to eat this again” is the kind of customer feedback that drives Itoh Confectionery to challenge itself to expand the possibilities of cookies. Itoh Confectionery aims to become the No. 1 cookie maker and the forever the “Mr. Cookie beloved by all.”