Paul & Joe Beaute, founded in 2002, is based on the idea of being both fun and exquisite. Paul & Joe Beaute’s product packaging is a mix of retro and modern to exude a unique sense of existence. Each product has a luxurious texture and color, making the makeup process fun the skin. Limited edition series matching the season’s popular fashion is launched every season. All of Paul & Joe’s makeup ideas come from the rich imagination and ingenuity of founder Sophie Mechaly.