Through food, we bring people a rich experience of life and offer them products that are produced with integrity and quality assurance. The predecessor of BOURBON, Kitanihon Confectionery, was established in 1924. Based on the two mottos “Eat happily” and “Taste good, feel good, and enjoy anytime, anywhere,” we produce and sell a wide variety of snacks, drinks, and other foods. In addition, we also offer a variety of functional foods and healthy foods that prevent illness. We also help consumers lead a fun, relaxing, and healing life by adding entertainment properties to our products. Our ultimate goal is to become a “comprehensive health enhancement support company” that contributes to human health.