“Sweets are essential to human life.” That is Yoku Moku’s corporate philosophy. Noriichi Fujinawa, Yoku Moku’s founder, was deeply impacted by the joy his sweets brought to people following the end of the Second World War, despite how painstaking it was to collect the raw materials. It was then that he discovered his calling as a confectioner. Moved by sweets’ mysterious ability to make people smile and the drive to make delicious goodies more widely available to the public, Fujinawa reaffirmed his wholehearted commitment to making confectioneries. Yoku Moku creates sweets from the heart, imagining the smiles on customers faces from the first bite. That is the only way these treats can be truly called “delicious.”