Hakugen Earth Co., Ltd. took over Hakugen Co., Ltd.’s main business on September 1, 2014 and was established as a new company to launch beloved products such as the insect repellents “Mrs. Roid” and “Parazol,” desiccant “Dry & Dry UP,” heating pad series “Yutapon,” cooling series “Ice Non,” deodorizer series “Non-Smell,” mask “Kaiteki Guard,” and shoe grip “Sock Touch.” Beginning with the new bath tablet “HERS Bath Labo,” Hakugen Earth continues to create outstanding products that improve customers’ everyday lives. Hakugen Labo will always maintain a challenger mindset to boldly take on new frontiers and launch many more brands that are trusted by customers.
