Ayura, located in the Shibuya district of Tokyo, produces and sells washing products with unique ideas. The name ‘Ayura’ derives from Sanskrit and all of Ayura’s products are based on the ancient Eastern theory that skin is a mirror of physical and mental health and only when both body and mind are healthy can skin be beautiful.

Its products use all-natural ingredients, which have a pleasant fragrance, activate the senses, and go deep into the soul. Ayura combines both Western and Eastern medical theory to strive to create products that prevent any skin problems from occuring.