The idea of working on a color makeup project was developed into the theme of “Cool Adult Beauty” by Amélie Tudor. She wanted to convey to adult women in the makeup business, more advanced means of beauty, and to guide them toward sharpening and refinement. The exciting colors and textures are a glimpse of cuteness in the quest for adult beauty, glittering expressions of beauty. This is the idea behind Amelie Tudor’s colorful makeup brand.