Translated from the official site:

1975.
At a time when the term ‘select store’ was still unfamiliar, The Ginza was established in Ginza, Tokyo, as a pioneering fashion boutique.
The name “The Ginza” is an embodiment of the Shiseido’s founding location, Ginza, and the five modern senses. The branding design of the grid was inspired by the streets of Ginza.
The goal was to create a style that was refined, high quality, and minimalist. and implement it to make modern, premium fashion and art that breaks stereotypical concepts of luxury. The philosophy and aesthetics of The Ginza have created values of true richness and beauty, and are still carried on today in The Ginza’s DNA.