Midori is a Japanese stationery brand that began producing stationery and envelopes in 1950. Guided by the concept “Add color to life,” Midori develops products that enrich everyday life with the power of design. While it mainly carries paper products designed to “convey feelings,” Midori also offers functional stationery that can be enjoyed with paper. Midori is developing a comprehensive lineup of stationery products in its domain of “design and paper.”