The long-loved AKAI BOHSHI’s assorted cookies were first created in 1985 by Mr. Koji Kuchi, known as the “French master craftsman,” to commemorate the 40th anniversary of Tivolina’s establishment. With the idea of “bringing happiness to everyone who tastes it,” the brand was named “Red Hat of Happiness.” People have been choosing red hats to give to respectful guests or as wedding gifts, etc. AKAI BOHSHI is widespread in more than ten countries and has won the 2015 World Tasting Awards.