The Vzusa was created with the concept of an eclectic selection of mythical aesthetics and modern technology.

Moreover, it is a plan that brings to fruition a new kind of beauty that is not only cute, beautiful, gentle and elegant, but also “strong.”

At a time when gender mainstreaming resonates socially, we believe that diversity and intersectionality expand the concept of “beautiful.” This does not mean denying the stereotypical ideas and images expressed by the word beautiful, but while coexisting with the concept from ancient times, in modern society women with “strength” are considered to be dignified and dignified. There is beauty within.

She gives women strength and beauty. The Vzusa-Medusa is such a plan.

Medusa, a figure from ancient Greek mythology, is a symbol of allure and enchantment, and the Vzusa is said to possess a magical spell that turns anyone who looks into her eyes into stone. We take a new interpretation of power as “suspending time and imparting eternal beauty,” and we design and develop products in Japan based on avant-garde product design that resembles works of art.