THE PUBLIC ORGANIC is a skincare and general care brand that seeks to reduce the stress we all feel in our lives while helping their customers to love themselves a little more each day. Their most well-known product is their silicone-free shampoo with essential oils from Japan, giving the brand the cool and high-profile reputation that makes it very popular in China and other countries. Their parent company is COLOURS INC., a company dedicated to the development of daily cosmetics made from organic ingredients. “Modern women are suffering from a variety of social stresses that cause fatigue, shoulder pain, dry, itchy skin, anemia, insomnia, and other symptoms”. By focusing on bringing natural oils and other ingredients into everyday life and allowing beautiful and confident women to move forward, THE PUBLIC ORGANIC was born.